If you are an insurance agent or agency looking for insurance marketing ideas, creating your own web page is one of the best ways to get your name out there. People like to shop online for all kinds of things these days, and insurance is one of them. With just a few clicks of the mouse, customers can have a list of different insurance agencies on their computer and if your website is near the top of that list, people will visit it. And when they do visit your website, you want to catch their attention and get them to stay on your site to look around. Make sure your website lists all the types of insurance you offer. Also, let the potential customer know a little bit of information about you and your agency. Once they know more about your agency, they can decide if it’s one they should choose to do business with. It’s important to make your website unique so it can stand out among the dozens of other insurance websites in your area. You might want to invite your potential customers to join your newsletter, blog or webinar. This will show you have the expertise and knowledge to be a great agent for a potential customer.
Another thing to include on your website is testimonials. If people are thinking about choosing you as their insurance agent, they want to hear what other people who have used your services have to say about you.
There are several insurance marketing ideas to get your agency new customers, and using the power of the world wide web is probably one of the best ones.