The internet has gone from a limited resource only accessible on clunky, desktop computers to being available for nearly anyone to use and carry in their pocket in only a couple of decades. Before, there was only one type of screen websites would need to be concerned about visitors viewing from, which were typically large with a wide ratio. Now, however, many people view websites from a small and tall screen in their hand. This includes those searching for insurance and, in fact, allowing people to continue exploring an insurance website even after they leave the house is incredibly helpful. That’s why your insurance website design should be responsive.
What Is Responsive Design?
A website that has responsive design is going to be easily viewed from a variety of devices, such as computers, tablets or phones. This includes optimizing the design in a variety of ways:
- Easily viewed images no matter the size or ratio
- Adaptable text that is neither too big nor too small on any device
- Links that are easy to click or tap with a finger, depending on if it’s accessed on a touch screen or not
- Navigation that makes sense across devices
- The ability to look appealing whether on a wide or narrow screen
Insurance website design certainly needs to keep these qualities in mind, as more than a third of website traffic now comes from mobile devices. In order to attract new customers, that large fraction of internet users will need to be able to access the insurance website.