Customer testimonials play an important role if you’re marketing products or services online, as they inform your prospects about the advantages you offer. Many website owners, however, don’t make the best use of testimonials so they don’t have the desired effect when people read them. This is why it’s so important to use testimonials keeping the important factors in mind. In the following article we shall be looking into three tips that you should keep in mind if you want to make the most out of the testimonials that you receive.
Obtaining professionals testimonials can ultimately create a wonderful impression of your product since favorable comments coming from a pro really provides value for your product. However, do not utilize a lot of testimonials from professionals in your niche. This is because they will be very biased and appear to be too commercial. You want your potential clients to have a good opinion of your product, but done in a quiet way. So if you intend to use any of those so called guru testimonials, then make sure that they are not so obvious. Blend these testimonials with the regular ones from your other clients.
A good way to use testimonials is to make prospects feel safe by addressing any likely objections. Your happy customers can write testimonials that reassure your possible customers that any fears they have about ordering your product are not anything to worry about. By anticipating the fears and objections of your potential customers, these testimonials will show people that your product can really help them. Ideally, you should have a good mix of testimonials that talk about your product from different perspectives.
Finally, the golden rule about a published testimonial is to ensure that it is not fake. Your future clients are too wise to fall for biased testimonials. They will be able to make it out. If the testimonials you got contain some criticism of your product along with the praise, use it, but faking them is a strict no-no.
A few unprofessional internet marketers have resorted to faking their testimonials without giving it a second thought. However, their goal is not to be in business for a long time. Your intention is to obtain the trust of your potential customers and build your business with good relationships and not scamming them. In order to get the maximum benefit from testimonials, remember to implement the principles we’ve discussed in this article. Testimonials will help you boost your sales if you put them out the right way, but doing it wrong will have more of a negative impact than a positive one. The whole point of testimonials is to add credibility to your products and business, and this can be easily accomplished if you keep these tips in mind.