You might have never considered just how effective online classified advertising can be. The huge level of success enjoyed by Craigslist and GumTree should be evidence of the efficiency these types of sites can have. While there are plenty of online avenues to promote your products, classified ads offer you a cost effective medium that can broaden your exposure. In the following article we shall be looking into three effective online classified advertising tips that you can use right away to get long term results.
First of all, putting together a good classified ad is a matter of focusing on your core marketing message. You have to figure out what response you can expect from your target market to your offers as well as what they find appealing. An ad is the channel through which your targeted marketing message will end up in front of your potential customers. Once you understand this, it’ll become a lot more easier for you to write an ad that’s not only attractive, but also gets a high response.
Second, if you can include pictures it will make your ad more attractive. However, you have to be careful because if you use the wrong pictures you can reduce the response rate. Therefore, you need to make sure that you are using an image that is in line with what you are advertising to ensure your potential clients have the right idea.
This will give your advertisement a more palpable feel. If, for example, you are marketing physical products then consider showing exactly what they look like with a good picture. This isn’t always required, though, especially if you are marketing a service because often a logo will be more than enough.
Lastly, but just as important, is to ensure that you track and test all your ads since you should concentrate on the ads that get the best conversion rate. When we say testing we mean that you take individual components of your ad, like the headline, content and presentation and you test various options to find the best one. It’s important to understand the role of testing in your success because without testing different ads, you won’t be able to pick out a winner. When we come to tracking, it’s about tracking the performance of a particular ad. The click through rate and number of views your ad receives are just some of the details you will learn through tracking. So, testing and tracking of the ad go hand in hand, without which it gets difficult to get the most out of your ads. This is what sets apart good advertisers from mediocre ones. All in all, from the above article it becomes clear that finding success with classified advertising is not rocket science. Designing your ad and creating your offer are the two things you need to pay complete attention to. There are lots of internet marketers who have been incredibly successful with classified advertising and you can also do it. All you have to do is keep this advice in mind and focus on making your campaigns better and better.