One of the most common insurance marketing ideas that many insurance agencies use is logo and brand marketing. Not only do insurance companies have business cards available, they also put their logo on pens, magnets, key chains, notepads, stationary and a variety of other office items. It’s a great way for people to remember your company name and number. Everyone uses pens and magnets almost on a daily basis. When they see your logo, they will be more likely to remember you when the time comes for them to purchase new insurance or switch insurance companies.
Of course you will also want to meet new people and get referrals and the best way to do this is to join a business networking group. These groups usually meet once a week and a representative from each business talks about their marketing goals and what kind of referrals they would like to receive. They may also be able to help you with new insurance marketing ideas.
And if you don’t already have an insurance website, consider getting one set up. A lot of people find what they need on the internet these days and if they can find your website when they are looking for insurance, you just may have a new customer. Talk to someone who specializes in creating websites and getting them to rank high on search engine sites by using search engine optimization tools.