Insurance is a tough market. The competition is this industry is one of the highest around. The rise of internet use has made it all the more competitive. However, internet has also opened a lot of opportunities for developing insurance sales leads. Sales leads are essential to the success of any insurance company. In such a competitive industry, you can’t afford to wait till customers come to you, you have to go after them yourself.
Most sales are made by salespeople contacting the potential clients individually. It’s not enough to simply put an ad out or send a postcard in the mail. Today’s market requires more action than that. Did you know that 80% of sales are made after the fifth, or even the twelfth contact? Most salespeople never follow up with a potential client or quit after the first or second try. However, to even have the opportunity to give up or try again, you must have insurance sales leads.
There are many ways to acquire leads. You can get them on your own in a random haphazard fashion such as door to door sales or going through the local phone book. You usually get more luck by going through a service. A professional lead generation service can give you better quality insurance sales leads than what you would find by looking randomly. A service can find you leads that will likely be more interested in your company. They can also give you more data about the people on the list so you can cater your presentation to their demographics.