If you want to see fundamental marketing principles, then take a close look at article marketing. Quite a few successful online marketers used article marketing when they were starting out, and it worked very well for them. The articles you write help people in some way with a problem, and there is also the absence of any sales pitches which is attractive. The reader gets the information he/she needs and you get exposure to your article, and hence drive traffic to your website. However, in order to reap its real benefits and get the most out of your efforts, there are a few things that you should keep in mind. You can realize a higher ROI from your efforts if you take action on the following article marketing points.
Writing and submitting your articles online is great, but you need to give your articles that extra push that’s needed by promoting them effectively. Take advantage of posting your article url’s to Facebook in updates, plus you can tweet them on Twitter, as well. Start creating networks at the various social bookmarking sites, and in time they can help you with voting for your bookmarks. The point here is to give your article an extra edge over the competition by promoting your articles wherever you can. It is more than possible to have your articles rank in the search engines, depending on keyword phrases, but it is doable and that is how you do it. So keep in mind that submitting your articles online is only half the battle won, you need to actively promote them on a regular basis. A different spin on affiliate resources is to let them make good use of your articles in their promotional efforts. Think of the possibilities when you give your affiliates a ton of great content to use. You can really get a tremendous amount of exposure if your affiliates really take off with something like this. Naturally, they will be able to use them but only to promote your products, of course. It is a good idea to try to help those who are less experienced with affiliate marketing.
Check the TOS of any article you are submitting to, and then be sure you cross-link articles for greater PR juice considerations. Surprisingly, that is something that very many article directories think it is all right to do, but be sure to verify with the directory. It is much safer to avoid placing obvious affiliate links anywhere in your article since most of them do not allow, anyway.
Only place those links that are contributing to the article in some way as a resource. Never have any doubts about the possibilities with article marketing because it truly can be powerful. You can get misleading information, sometimes, and that is why you should make an effort to verify the information that you do read. One thing that attracts so many people to article marketing is that you can do so much with it because it has inherent latitude concerning approaches to doing it. So go ahead and start using these tips right away.