Recently, more and more families are spending their summer vacations on dude ranches. This trend is great for dude ranch owners. However, their growing popularity also means that it is a more competitive market. In order to draw more people to your dude ranch, you will need to think of some innovative draws. An easy way to add appeal is to improve the quality of your food. A second thing that you could add to your dude ranch is a hunting experience. However, this carries some risks, and you will absolutely need to purchase hunt club liability insurance. After you have improved your club, you will need to focus on marketing it.
The appeal of high quality food cannot be discounted. If guests enjoy the food, they will tell their friends who in turn may visit the ranch or tell other people about it. High quality food does not have to be gourmet. Any food can be good food. A well-cooked pig roast with tasty sides can be lackluster if cooked by one chef, but it can be a lifelong memory if cooked by a different chef. To achieve this change, you need to find a good chef. You should try to find a young and rising star who understands basic country food but who knows how to do it well.
After you have improved your food, you can add more activities. Any extra activities will create a buzz for perspective clients. However, one great activity that you can add is a hunting experience. This is a great way to draw people to your ranch during off-season months, and it is an excellent way to draw groups of men with lots of money. Depending on your land, you can opt to promote pheasants, ducks, deer or something else. Regardless of the animals being hunted, the sport is slightly risky. Thus, you will need to carry some hunt club liability insurance. If anyone who is hurt on your property brings a lawsuit against you, this coverage will protect your assets.
After you have made these changes or other changes, you will need to let people know. When people visit your ranch, you should make sure to keep their contact details. Email or post announcements can be a great way to remind clients about your business. You can try to draw extra traffic to your website by hiring an SEO consultant. Finally, you can pursue face to face marketing by having a booth at a local trade show or exhibition.
The increased interest in dude ranches is a great asset for ranch owners. However, that increased interest also carries its own set of problems. If you want your ranch to stand out above other ranches, you will need to invest some energy into creating new ideas like better food and new features like hunting to your ranch. However, the importance of hunt club liability insurance cannot be underestimated. Then, tell everyone about your ranch, and sit back and wait for the business.