Online classified advertising has seen tremendous growth due to sites like Craigslist and GumTree, which has also led to people having a more open mind when it comes to this form of advertising. It is much more effective nowadays due to the significant increase of Internet users in recent years. More and more advertisers are realizing the true value of advertising on a classified website, which just goes on to show the type of exposure one can get through these sites. This article will offer three tips that will help you increase the effectiveness of your classified advertising strategy.
One thing so many advertisers forget about is price testing. You should find that testing more than one price point will alter your ad’s response rates. Often, people search classified ad sites to seek out the best value deal they can find. So if you can find the price that gives customers value for money for the product you’re promoting, you’ll see an increased response rate.
But in order to find that price, it’s important that you test out different prices for the ads that you put up.
Don’t bypass the rules of any classified site you want to post on. Posting too many ads or spamming your ads could see your account banned and your IP address blocked from that service. As they say, don’t bite the hand feeding you. So it’s always important that you go through the rules that are laid out by the classified sites and understand how they want you to approach the ad posting. For instance, if you post an ad for one city on Craigslist, you won’t be allowed to post that ad in that city again for 48 hours. As long as you’re ethical about your classified ad postings, you should see very healthy responses from those ads.
Last but not the least; once you’ve got a few winning ads through your online classified advertising efforts, it’s time you take those ads offline and post them in newspapers. You can also get your ads published in any publication from any country because you are no longer limited to offline media that is available only in your city. Yes, it will mean you will have to pay for it, but if you are generating good results with your online classified advertising, then you should consider reinvesting your profit for even better results. You shouldn’t overlook the value of offline classified advertising because it can take your business to new heights.
Figuring out online classified advertising isn’t all that complicated. All you have to do is keep some simple tips in mind and be consistent in your actions. While it will require some hard work on your part to start generating results, things will get easier as time goes on. If you want to make your classified advertising efforts successful then you need to remember the suggestions we looked at above and make sure you are implementing them on a regular basis. Thus, you need to buckle down and get to work on your first ad because it could very well be a huge success.