Websites for insurance agents have become more crucial than ever. According to J.D. Power’s 2020 U.S. Auto Insurance Study, customers place more importance on an agent’s webpage than personal interaction.
As an insurance agency, search engine optimization or SEO is important to your website’s marketing. It determines where your site ranks on a search engine. Most people do not scroll past the first page or two of search results. With the right SEO strategies for insurance, you can show up in those first couple of pages.