Online classified advertising has seen tremendous growth due to sites like Craigslist and GumTree, which has also led to people having a more open mind when it comes to this form of advertising. It is much more effective nowadays due to the significant increase of Internet users in recent years. More and more advertisers are realizing the true value of advertising on a classified website, which just goes on to show the type of exposure one can get through these sites. In this article we will be looking at 3 strategies that will make your classified advertising more effective.
One thing so many advertisers forget about is price testing. You’ll see a huge difference in your response rates by testing more than one price point. Often, people search classified ad sites to seek out the best value deal they can find. So if your price can give them the best deal, you’ll close in more sales and get a higher response.
But in order to find that price, it’s important that you test out different prices for the ads that you put up.
Don’t bypass the rules of any classified site you want to post on. Posting too many ads or spamming your ads could see your account banned and your IP address blocked from that service. As they say, don’t bite the hand feeding you. So it’s always important that you go through the rules that are laid out by the classified sites and understand how they want you to approach the ad posting. For instance, if you post an ad for one city on Craigslist, you won’t be allowed to post that ad in that city again for 48 hours. As long as you’re ethical about your classified ad postings, you should see very healthy responses from those ads.
Another approach is to take good ads, that you have created through online classified advertising and post them offline in newspapers. You are no longer limited to getting your ads only in local newspapers since you can easily get them to show up in international publications. There is little reason for you not to take your advertising to the next level if your online classified advertising is successful, even though this approach will cost you some cash, because you can simply reinvest your profit for a greater return. The value of offline classified advertising shouldn’t be ignored because it can help you take your business to a whole new level.
Figuring out online classified advertising isn’t all that complicated. All you have to do is keep some simple tips in mind and be consistent in your actions. While it will require some hard work on your part to start generating results, things will get easier as time goes on. If you want to make your classified advertising efforts successful then you need to remember the suggestions we looked at above and make sure you are implementing them on a regular basis. Thus, you need to buckle down and get to work on your first ad because it could very well be a huge success.