Testimonials are a great way to win the trust of your prospects and turn them into customers. Anyone that arrives on your site is a potential client. When they realize that your product has gotten great feedback from others, the chances of them becoming new customers is very high. However, in order for you to get the most use from your testimonials, it is very critical that you display them in the right way. Your potential clients will not take you seriously until they feel that your testimonials are credible. In the following article we will talk about wonderful tips that help you use your testimonials to get more sales.
You want testimonials that clearly show your potential customers that your product does what you claim, so make sure the ones you use do this well. For example, if your programming course focuses on PHP programming, then insert those testimonials that refer to solutions related to that language, etc, not those that talk about the overall teaching method or about other areas that aren’t directly related. Being targeted with your testimonial will help. Don’t use so many testimonials on your web or sales page that nothing else is visible. A page that just has one testimonial after the other won’t look very appealing at it can be hard to find other essential facts about your product. You should place testimonials strategically around your page, so they enhance but don’t overshadow the copy. Remember, it will dilute the power of your testimonials if there are too many of them, so keep it under control. When it comes to using testimonials, then, go with quality rather than quantity for best results.
Ask people who send you testimonials to explain specifically why they like your product. A testimonial that’s too general doesn’t really tell prospects anything, so it won’t be very helpful. Request that your customers describe specifically what they found helpful about your product. It might be nice hearing people say, “I love your product!” but this doesn’t make a good testimonial. For example, let’s say you’re selling a software tool that helps webmasters rank higher in the search engines. You’d like to have people write about how, after using your software, their site’s ranking began climbing. The more specific the testimonial gets, the more believable it looks to the prospect.
All in all, this article explains how important it is to utilize testimonials properly. Do not take the easy route and lie about your testimonials. But utilize what this article has shown. Make the testimonials as real as you can. The openness that you and your prospects have now is what will form the kind of relationship that will develop when they are customers. So, the more that is done to help them decide about a product, the better it will be for you.