As an insurance agency, search engine optimization or SEO is important to your website’s marketing. It determines where your site ranks on a search engine. Most people do not scroll past the first page or two of search results. With the right SEO strategies for insurance, you can show up in those first couple of pages.
Obtain Quality Content
In the past, website owners stuffed keywords into poorly written blog posts as a scheme to increase their website’s ranking. Nowadays, Google and other search engines have an algorithm that picks up on these websites. Your content needs to be high-quality and must offer your clients something of value. If you post quality content on a regular basis, people will continue to visit your site for the information you offer, rather than by mistake.
Localize Your Keywords
When it comes to search engine optimization, there is a lot of competition for major keywords. For instance, you may have more difficulty ranking well in a simple insurance keyword compared to the top players in the industry. However, you can create more specific keywords. An example would be to use the type of insurance you offer with the city or state attached. This helps those in your area find your agency.
Every business, including instance agencies need to stress the importance of search engine optimization. SEO can literally put your website in Google’s results.